How to Build Community
The best way to build buzz for your brand is through word of mouth. Why? because it's authentic, effective, and low cost. Claire Wasserman will teach you how to build community through her experience developing a global ambassador campaign for the Art Directors Club to her "Slack hack", where she essentially repurposed an internal comms tool to grow a 3,000 person, global community that trades advice, resources, and job opportunities.
What Women Want (at Work)
Looking to attract and retain rockstar female talent? Claire hosts monthly town halls for 100 women to speak up about their professional challenges. With over 800 attendees so far and 3,000 members in the global network of her organization, Ladies Get Paid, Claire will give you a closer look into what women need to thrive at work.
Do Well AND Do Good
Having specialized in developing creative careers through her time at the Art Directors Club and Working Not Working, Claire is a coach and frequent speaker on how to make money doing the things you love. She'll give tangible tips and resources to help you develop a cohesive career path, driven by purpose and fulfillment.
How to Go Freelance
Claire will walk you through everything you need to prepare before taking the plunge: best ways to position yourself, effective networking techniques, what to price yourself, and how to keep clients in line when there is inevitable scope creep. You can see her Skillshare here.
How to Raise Money
This class will focus specifically on brand partnerships and crowdfunding. To help you secure brand sponsors, Claire will focus on who to pitch, where to find them, and how to get them to say yes. She will give you detailed outlines on what goes into a pitch deck and key words to include in your outreach email. You can see her Skillshare here. In terms of crowdfunding, Claire will give an overview of best practices for before, during, and after your campaign to make sure you're successful.
Salary Negotiation 101
Claire will cover how to prepare for a salary negotiation, best ways to present yourself, how to manage your emotions, and what to say when you're getting pushback. This workshop will not only give you the talking points but also the courage to use them